Deep Knowledge

It’s so easy these days to think you’re an expert at something. Read a few articles about a topic, look at a few Quora questions, maybe watch a YouTube video – and bingo, you’re an “expert”. Unfortunately, even though knowledge is more accessible today than ever before in human history, deep knowledge still takes the same amount of time and effort as it did before.

Maybe the reason I’m thinking about this today is that I made the mistake of watching the news for a few minutes this morning (blame my parents – they had it on). With election day coming up, they were trotting out source after source – all of whom had mostly no idea what they were talking about. For example, they brought out Richard Branson to explain the Virgin Galactic crash. Sorry, Richard Branson may be the head of Virgin but he’s not an engineer – he doesn’t understand what went wrong. Sure he can regurgitate talking points but that’s about it. The worst part is that people are going to watch that interview and walk away feeling like they’re “experts” on what went wrong – and share that opinion with others. You’ll see the same thing if you watch MSNBC/Fox News/CNN and listen to someone talking about any topic – healthcare, jobs, the economy, etc.

Reading a few Wikipedia articles is certainly better than knowing nothing about a subject but it doesn’t replace true learning. That’s why I recommend books over any other learning source (except real world experience of course). The knowledge necessary to write a great book about one topic requires such deep subject matter mastery – it just doesn’t compare to any other communication medium. The only exception I’ve seen to this rule are bloggers who write just as deeply as great authors. The only difference is they distribute their content for free on the Internet in short chunks (aka blog posts).

Deep knowledge takes time, effort, and experience, which is why I don’t consider myself an “expert” in anything yet. With some luck, maybe I’ll be close in 10 years.

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